Author: Shock Marketer

  • The Windows 7 Whopper in Japan

    No better way to drum up buzz for Microsoft’s Windows 7 than with a giant whopper’s sugar buzz. The Windows 7 burger favors the early birds. Each day, the first 30 customers get the Whopper for 777 Yen (about $8.50). Stragglers must pay closer to $17. But if you feast upon one for breakfast, you’d…

  • Why Week-Parting Is Vital in Advertising

    Week-parting shows your conversion rate on a day of the week basis. It can show dramatic fluctuations or insignificant changes in conversions. It can determine if you’ll receive a positive return. Here’s an example I’ve done for a client: In this example, this was a financial leads campaign. The data is significant with over a…

  • What is Retargeting in Media Buys & Advertising?

    Retargeting Retargeting with media buys is a type of RON campaign; a campaign in which your ad(s) will be shown to users that visited your site previously. Typically, you would retarget users that did not convert after they visited your site. Your ads will tend to also get a high CTR since users will recognize…

  • How to Game Bing.com’s Snippets or “More on this page”

    I don’t consider myself a blackhat SEO, but I am a marketer.  I want to take advantage of my SERP real estate. You should be aware that on most search engines – just by putting a Meta description tag on that page, that will appear as the snippet (as long as it’s relevant to the…

  • Shock Marketing On a Truck

    Most advertisements on a truck (semi) are fairly boring or are primarily serving their purpose for company “branding.” Here’s a company that really wanted to stand out and be remembered: Credit: Mind Hacks. These are most effective in the offline world of advertising, but there’s still a lot of room for shock marketing in banner/media…