Author: Shock Marketer

  • Landing Page Optimization: Call-to-Action Buttons

    I did a strange split test on one of my landing pages right before attending Affiliate Summit East.  I decided to just test using two different call to action buttons.  The change was in the copy: Landing Page 1 Call to Action text: “Visit __” Landing Page 2 Call to Action text: “Get __” The…

  • Video: Landing Page Optimization

    I thought the below embedded video on landing page optimization was helpful: There are a lot of before and after screenshots of landing pages with their corresponding conversion increases.  They’re always good to watch and gather ideas from.  Also, MarketingExperiments.com has more on landing page optimization. In my experience (for optimizing design) it’s really as…

  • Google SEO: NoFollow Attribute Changes

    Matt Cutts (a Google search engineer) recently wrote an interesting piece on PageRank sculpting: Question: If I run a blog and add the nofollow attribute to links left by my commenters, doesn’t that mean less PageRank flows within my site? Answer: If you think about it, that’s the way that PageRank worked even before the…

  • Review: Why You Should Go to Affiliate Summit West/East

    For those of you that don’t know, Affiliate Summit is an affiliate marketing convention. And, affiliate marketing is a type of online performance-based marketing. Before I ever attended Affiliate Summit, bloggers basically just gave the following reason for attending: “networking” is everything, Affiliate Summit is just “the place to be,” and sign up for affsum…

  • Google’s New Search Referral String

    This is probably the most interesting video done by Matt Cutts, recently. So far, Google’s referral string (passed by browsers to our websites) has been: http://www.google.com/search?q=shock+marketing Typically, a few other parameters would be passed besides just the search phrase, such as some user information. Now, it appears Google is going to do some type of…