Author: Shock Marketer

  • Media Buying: How an Old-Fashioned Ad Made Years Ago is Still Banking Hard

    I haven’t done a post on offline marketing in a while… or much of any posts since I’ve been working and traveling too much. However, I did get this idea because of traveling. Look at this ad: If you’ve ever skimmed through the SkyMall in most US domestic flights, this is probably the only product…

  • 10,730,681 Free Ad Impressions, Anyone?

    Don’t read anymore. Watch the commercial above. This Old Spice ad went viral and got 10,730,681 views on YouTube. Here’s what’s awesome about the ad: The commercial is consciously talking to women — about a male’s product. At first glance, that doesn’t make any sense, but look at the demographics this commercial hit according to…

  • You Do Not Really Know Statistical Significance, Do You?

    There are quite a few misconceptions about determining statistical significance in a simple A/B split test. More often than not, naive online marketers say they’ll use a “rule-of-thumb” to determine when to keep or optimize a landing page. Their “rule-of-thumb” is typically as simple as sending 300 clicks to landing page 1 and another 300…

  • These 10 Words Are Proven to Make Your Ad Headlines Sell

    Image credit: Stemack This is a short post, but it’s right to the point.  John Caples tallied up all of the meaningful words from Schwab’s 100 good (mostly direct response) headlines. Below were the most frequently used words from these top 100 headlines as well as their number of occurrences: You (Used 31 times) Your…

  • Media Buying: The 2 Mistakes I’ve Made in CPM Buys

    Image credit: Fatheed. Your CPM rates mean virtually nothing. If you ever negotiate media buys with a website or an advertising agency, you’ll most likely get quoted in CPM rates. For example, you may have a max of $2 CPM (Cost-Per-Milli) set. That means you’ll pay $2 for every 1,000 impressions of your advertisement. For…