Author: Shock Marketer

  • Most Ambitious Comment Spam – Ever

    I’ve decided I need at least two useless post on this blog – so here’s another. So, on an old auto-blog, I got the following comment (surprisingly, not being stopped by Akismet): This guy surely has ambition – attending both Princeton and Harvard. 😉

  • An Actually Useful Recap of Affiliate Summit, Las Vegas

    While everyone else decides to post useless pictures from the event, I’ll post about some of the new marketing ideas that I’ve learned.* Affiliate Summit 2010 had the most useful keynote I’ve ever been to. It was the one by Dr. Robert Cialdini about persuasion.  Since fairly everyone that reads this blog is a direct…

  • The Most Awesome Commercials of 2000-2009*

    There’s a post by Jamie Bernard at WalletPop, titled Ad Rant: The 10 Worst Ads of the Decade. Now, calling these ads the worst just because they’re a bit grotesque is quite ridiculous. Excerpt from Bernard’s post: The decade was awash in such truly awful commercials that we were hard pressed to choose just 10……

  • Nielsen PRIZM: Extreme Demographic Targeting

    “A goal without a plan is just a wish.” – Antoine De Saint-Expiry The basic premise behind Nielsen’s PRIZM is that similar people live in the same type of neighborhood.  This system groups 62 different neighborhood types.  These neighborhoods types are categorized according to six different aspects (Advertising campaign strategy: A guide to marketing communication…

  • How to Find Marketing Demographic Data Online

    Updated: Feb 20, 2014 If you’re big on media buys offline or online, you can find significant demographic data online for those marketing campaigns. Here are few tools that I’ll walk you through. In this tutorial, I’ll be using the example product, Rock Band – to gather our demographic data for. Online Demographic Data Quantcast…