Author: Shock Marketer

  • CNN = SEO

    CNN.com is probably one of the most-perfect examples of pure SEO. A simple search for “news” reveals them as the authority in news: A lot can be learned just from examination. Personally, I believe the reason is that they are the only ones with a Google PageRank of 9 on the entire page (and it’s…

  • The Mass-Accumulation of *.EDU Backlinks

    Okay, there’s an obsession with *.edu backlinks — and I’m here to fill that void. Essentially, this will be a tutorial on how to find .edu/.gov backlinks (nothing too fancy). Be forewarned, the last few suggestions are slightly less serious. Competitive Backlink Checking – Look at a domain name that is in direct competition for…

  • Splogs (or Snews) Using Web-Stemming

    Most are fairly familiar with the current trend in splogs that are stuffed with three AdSense units above the fold of the page. These pages use blackhat SEO techniques of scraping RSS feeds from multiple blogs. They are then displayed on Google (if the SEO-er is innovative enough). If you use partial feeds, you’re safe,…

  • The Monstrous List of PPC Negative Keywords

    Using these negative keywords will increase your conversions (some claim 20-30%) — not your traffic — but rather your traffic-quality. The why and how of PPC keyword negatives There are different types of users (that we usually do not want!): ones that are looking for bargains, non-impulsive buyers; looking to research, study, learn, etc.; and…

  • Keyword Tool: Number of Google Searches/Clicks

    Google has a traffic estimator (aka Traffic Estimator Sandbox) that allows you to check the amount of clicks each key term/phrase will generate per day, but they require you to put in a lot of information (regarding CPC, target country, etc.). So, if you bookmark this page, this form could just make things a little…