Author: Shock Marketer
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Split-Test Results: Which Headline Made 89% More Sales?
This is an ad taken from Caples’ Tested Advertising Methods book. Which of the below ads would bring in more sales? Left or right ad?
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93 Year Old Ad Gives You the Exact Formula to Write Amazing Copy
This advertisement is from 1919. Although it’s old, you can see that recent copywriters even follow this proven advertising formula.
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Are You Forgetting This Most Important Step in Writing a Headline?
Never stop testing, and your advertising will never stop improving. – David Ogilvy
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“A good advertisement is one which sells the product without drawing attention to itself.”
— David Ogilvy [T]o get more sales, more people need to read your ads. Obviously, an ad cannot sell without drawing attention, but you do not want the consumer to focus on your ad being an ad. You want them to focus on the message. Avoid advertisements that are primarily an overly glorified logo. A…
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See David Ogilvy’s Top Adverts and What We Can Learn From Them
[I]f you don’t know who David Ogilvy was, you have a lot to learn about advertising. Time magazine called him “the most sought-after wizard” in advertising. He’s one of the reasons why Dove soap is popular. Also, he increased Mercedes-Benz sales by 4 times — in just one year (that’s an increase from 10,000 to…