Author: Shock Marketer

  • Why One Advertiser May Love The FTC

    [I] just spotted this on Info Marketing Blog — as one of the boldest ads to ever be published. Nearly every health ad misses one critical component. It’s not the lack of claimed health benefits. It’s the lack of credible benefits. Proving the benefits and making sure the audience believes it is difficult for most…

  • Genius Copywriting With Only One Word

    [T]his is something that should force you to become more creative. It’s what I call synonymous copywriting. Here’s how to say what you’re selling is cheap without even writing “cheap.” Or, even how to say your product is healthy without getting in trouble with the FDA.* You should be able to apply these two learnings…

  • The Science Behind the Best Converting Call-To-Action Buttons

    A call-to-action gives the user a real reason to click — to ultimately buy or fill out a form. These clicks result in more sales and money for your business. By combining the elements that I listed below, it is not unlikely to double your profits. What is a call to action (CTA)? It is…

  • The Most Valuable Advertising Technique from a $450 Million Direct Response Advertiser

    Several weeks ago a (possibly former) rebill advertiser got his assets frozen. Here’s an excerpt from the CBC article: …cheated customers out of $450 million in an internet scam where products or services advertised as free trial offers or risk-free — such as health and beauty products — were actually being billed to customers’ credit…

  • Tracking: Where is “Above the Fold” Exactly for Each of Your Customers?

    Everyone has different screen resolutions, but there is a way to find out exactly where that crucial fold is at — by using this one, free tool: FoldTester. To show you how this works, I decided to examine three EDU landing pages: LowerMyBills / ClassesUSA (Click image for full size) As you can see the…